Head of Product & Design - Eindhoven, Netherlands
Experience
Currently Head of Product & Design at Resleeve, an AI platform for the fashion industry. Earlier work spans cross-border payments (EBANX), trade-marketing software for physical retail (Involves), design leadership across health and education including Design Operations for a 120+ designer organisation (Dasa, Sanar), and cross-border product launches across the Americas (Probe). Plus a decade running my own D2C fashion brands and advising other founders on online and in-person sales: a commercial backbone behind every product decision.
Featured Work
Resleeve · 2024–Present
AI platform for fashion creatives, shipping fast but without the foundations to sustain it. We rebuilt the workspace, created a shared UI kit, and reworked onboarding so new users actually got to value.
Sanar · 2022–2024
Six medical education products built in isolation, a team growing without shared infrastructure. We worked on alignment: a design vision, a classroom architecture, a design system, a career framework, and a CMS that made content publishing something the team could do on their own.
EBANX · 2020–2021
Payments infrastructure connecting merchants to local payment methods across 15 Latin American markets. Worked on the merchant dashboard, payout flows, and a checkout that needed to be reliable enough for people to trust with real money.
Expertise
Building, scaling, and aligning high-performing cross-functional teams around a clear vision, and making sure they stay motivated along the way.
Translating business goals into product direction with clarity. Aligning stakeholders, managing tradeoffs, and building roadmaps that teams can execute against.
Setting quality standards and owning design vision end-to-end, from information architecture to design systems that hold up at scale.
Grounding every product decision in evidence, running research programs, interpreting data, and turning complexity into actionable insight.
Hands-on commercial instincts from a decade running and advising D2C fashion brands, plus shipping payments, trade-marketing, and multi-channel commerce products. I know what moves a funnel and what doesn't, online and in-store.
Recommendations
Ana has an extraordinary ability to connect business strategy with user needs. She transformed our design practice from execution-focused to truly insights-driven, directly contributing to measurable product improvements and a stronger team culture.
Working with Ana was one of the highlights of my career. She brings rare clarity to complex problems and has a gift for aligning engineering, product, and design around a shared vision, while keeping the team motivated and growing.
We worked together across projects in Brazil, Ecuador, and the US. What stood out was her organizational discipline, her taste in design, and the autonomy she brought to every project.
A bit about me
Brazilian living in the Netherlands. Married, mum to a daughter and a dog. I've spent 16 years designing things people actually use, and I still find it the most interesting job in the world.
Master's in Design. Once spent a month doing field research across five African countries for a solar product the kind of work that reminds you why getting out of the building matters.
Outside work, you'll find me in the kitchen. Pasta from scratch, lasagna with too many layers, slow-simmered soups, and the kind of home-cooked meals that bring my loved ones around the table.
Currently open to senior IC, leadership, and e-commerce roles across product and design. Whether you're scaling a team, shaping a roadmap, or growing a commerce business, I'd love to hear what you're building.
