15+ years.
A path built on purpose.

Head of Product & Design

Leading cross-functional teams of engineers and designers to ensure products meet requirements and business goals at this AI platform for the fashion industry. Also guiding Support, Sales, and Customer Success teams to align around product vision.

• AI platform for fashion
• Cross-functional team leadership
• Product strategy & roadmap
• CS & Sales alignment

Senior Design Manager

Led design across SanarFlix, Sanar Residência Médica, Sanar Pós, and Fellowship, Brazil's leading medical education suite for students and practising doctors. Owned UX strategy and design quality end-to-end, partnering with cross-functional leaders to define vision and goals while guiding the team, practices, roadmap, and individual growth.

• Multi-product design leadership
• Portfolio consolidation strategy
• Roadmap & vision ownership
• Team growth & mentoring

Senior Design Manager · Design Operations Lead

Led Design Operations for a 120+ designer organisation at Brazil's largest healthcare group. Built the operational backbone behind a multi-product digital health portfolio: surfacing patterns from team data, partnering with executives on capacity planning and budget, and establishing the rituals that kept design quality consistent at scale.

• 120+ designer organisation
• Design Operations leadership
• Team data & pattern analysis
• Executive headcount & budget
• Digital health product strategy

Product Design Manager

Led team guidance, delivery, and roadmap at EBANX, a large-scale fintech connecting global companies to local payments across Latin America. Owned the UX for B2B products: EBANX One (the merchant and company experience), payout solutions for merchants and payees, and payment touchpoints for end-users across Brazil and LATAM. Created and maintained product design good practices across the team.

• EBANX One · B2B merchant experience
• Payouts · End-user payments
• Design practices & team guidance
• Fintech · Brazil & LATAM

Product Design Lead

Focused on project and process development at this marketing SaaS platform. Built a deep understanding of the business and what product merchandising requires in physical retail: how brands plan, execute, and measure in-store presence across the shopping floor. Led end-to-end research for product improvements, guided the team, and contributed to early AI initiatives.

• In-store merchandising
• Physical retail requirements
• End-to-end research
• AI initiatives
• Process development

Senior UX Researcher

Conducted one month of in-loco field research across South Africa, Tanzania, the Democratic Republic of Congo, Rwanda, and Kenya, interviewing users for a new solar product. Findings directly shaped its launch strategy and roadmap for the African market.

• Field research · 5 countries
• Solar product · Africa market
• User interviews · Launch strategy

Senior Product Designer

Partnered with cross-functional teams at this design consultancy to deliver product solutions for Brazilian, North American, and South American clients. Much of the work centred on market-entry strategy: how products should be designed, positioned, and adapted to launch and scale across different countries, regulatory contexts, and customer behaviours.

• Consultancy · Americas
• Market-entry strategy
• Cross-border product launch
• Cross-functional delivery
• Multi-sector product design

Co-Founder, Fashion Ventures

A decade operating inside fashion commerce. From 2007 to 2013, co-founded and ran two direct-to-consumer brands as full e-commerce operations, owning storefront, merchandising, paid acquisition, conversion, fulfilment, and retention. From 2012 to 2017, extended that work as an advisor to other fashion entrepreneurs, helping them grow revenue across both online and in-person sales channels. Hands-on commercial experience across the full funnel, on my own brands and on theirs.

• D2C e-commerce operations
• Acquisition & conversion
• Merchandising & retention
• Multi-channel online & in-person sales
• Advisory for fashion entrepreneurs